About us

About us

We are a strategic consultancy with a twist.

Our small, but expert, team are specialists in developing and executing go-to-market strategies for digital-age businesses. We don’t believe in ‘one-size-fits-all’. Not even in one-size-fits-many. We never apply standard templates or models but craft the right approach for every unique business we work with to develop bespoke strategic solutions.

In order to ensure and achieve success, we work with a few, great companies and become deeply embedded in their operations and culture in order to best develop solutions for and with them. We believe in doing, not just saying – applying all of our team’s collective know-how and industry knowledge in the pursuit of customer success.

In short, we’re here to confer on your business an unfair advantage. This is possible because we’re committed to practicing what we preach, so much so that we’re also building a content hub and curated community, built on the exchange of ideas around technology, strategy and the dynamics of the platform economy.

Interested in exchanging ideas?

Ben Robinson

After working for Exane BNP Paribas as part of an award-winning tech research team, Ben joined Temenos, a market-leader in banking software. At Temenos, Ben was Chief Marketing Officer, Chief Strategy Officer, and ran the Temenos MarketPlace, its platform for connecting banks and fintech scale-ups.

Emma Wadey

Emma has almost twenty years in financial services product marketing, product strategy and comms, specializing in payments, corporate banking and financial crime mitigation. Before Aperture, Emma gained her experience at companies such as VocaLink (part of Mastercard), Temenos, Lloyds Bank and Deloitte. She is normally to be found enjoying the rural beauty of Southern France.

Dan Colceriu

With more than 12 years of experience spanning strategy, marketing and finance in enterprise software and fintech, Dan likes challenges that involve translating the complex into the simple. His latest role was Senior Strategy Manager at Temenos. Despite being trained as a marketeer, Dan is temperamentally more of an accountant.

Irene Hemmer

Irene has worked in the marketing arena for more than eighteen years and covered roles from Marketing Head of Global Industry and Technology to Head of Global Field Marketing, based in Amsterdam, New York and now London. Owning most functions within the marketing landscape, gives her a unique perspective of how marketing can add most value, in particular as it relates to sales processes. Marketing has a great opportunity to shine through what we call Precision Marketing and working alongside sales to truly make difference in customer engagement and drive revenue for organisations.

Diana Harut

Diana has worked in various marketing teams within tech companies like Temenos or Veeam, covering operational and automation projects, bringing value through her analytical skills, grasp of technology and efficiency. She is the one that ensures everything just… works.