Bancassurance is
Back and Better
In our latest whitepaper, developed in collaboration with Alicia, we explore whether the time is right for a renaissance of the bancassurance model.
The paper examines how advanced embedded insurance technologies allow banks to easily offer additional financial services, leveraging their existing distribution channels to become financial services aggregators.
The study equips financial institutions with the knowledge and tools to capitalize on the predicted resurgence of bancassurance, enhancing their ability to provide cohesive and seamless services to their customers.
The Market Timing
The fintech revolution has shifted the financial services landscape, initially unbundling services into niche offerings, and now re-bundling them into comprehensive, one-stop-shop platforms. Companies like Revolut have led the charge, integrating various financial services into a single app. As these bundled services gain popularity, traditional banks are compelled to expand their offerings to stay competitive.
The good news is that banks can now harness the power of embedded financial services technology to overcome the limitations of legacy systems and accelerate time-to-market. With these advancements, bancassurance is not just back—it’s better, more agile, and more aligned with the needs of today’s consumers.
What you can find inside?
A Proven Concept, Revitalized:
Bancassurance has long been a sound strategy for banks. Now, with modern technology and shifting market conditions, it’s poised for a powerful comeback. Discover why now is the time for banks to re-engage with this business model.
The Power of Embedded Insurance:
Learn how embedded insurance—integrating insurance products seamlessly within existing banking services—can enhance customer experience, increase conversion rates, and improve profitability.
In-Depth Research and Insights:
Our whitepaper, crafted in collaboration between Aperture and Alicia, combines extensive primary research, including consumer studies and interviews with industry leaders, with practical insights from recent successful implementations.
Actionable Strategies for Success:
From selecting the right partners to navigating regulatory challenges, our whitepaper provides you with the best practices and key insights you need to successfully implement embedded bancassurance in your organization.
About Alicia
Alicia is a Dutch insurtech scale-up specializing in embedded insurance for brands. The company was founded in 2019 and has 40 employees. Alicia’s B2B2C approach helps businesses unlock the power of seamlessly integrated, digital insurance – benefitting both businesses and their users.
Initially, Alicia started its proof of concept with brands in the freelance market like Knab, Temper & HeadFirst Group. In 2023, Alicia opened its platform to all banks, brokers, insurers and telcos, enabling them to easily distribute their own or third-party insurance digitally.
Alicia collaborates with many international insurers, allowing the company to not just supply the tech, but also create the needed fitting insurance products.
For more information visit www.alicia.insure.
About Aperture
Founded in 2019 in Switzerland, Aperture invests in, and works alongside, founders of the most promising early-stage FinTech companies. With a global expert team spanning financial services, technology, strategy, product and marketing,
Aperture provides value-added embedded services to its portfolio companies, accelerating product-market fit and growth. By leveraging its unique, long-term service engagements with startups, Aperture gains privileged insights into team dynamics, sales pipeline and customer success. This “inside-out” due diligence enables Aperture to make investment decisions based on deeper assessments and better-informed convictions.
As well as balance sheet investments, Aperture also syndicates investments to a network of co-investors.