The Market Map

Embedded Insurance 2.0

The most comprehensive analysis of the multi-trillion dollar Embedded Insurance market opportunity for brands, insurers, entrepreneurs and investors.

Over 90 pages, this report describes how embedded insurance works today and how it needs to evolve to drive new value to business across all sectors and geographies.

It also includes a detailed review and benchmark of over 45 of the leading startup pioneers driving the market.

Embedded Insurance Creates a Massive Opportunity

Over the next decade individuals and businesses will cumulatively spend $80 trillion on insurance, worldwide. Yet ‘protection gaps’ – the difference between the level of insurance cover people need and what they have – are widening throughout the world.

Supply doesn’t match demand. This creates a golden opportunity for non-insurance brands to play a role in baking more and better protection into the everyday lives of their customers. In the process creating and capturing new value for themselves and their customers.

Who is this report for?

Brands (big and small) looking for new ways to add value to customers.

Insurers seeking new growth opportunities.

Insurtechs who wish to keep pace with new market developments.

Fintech investors who want insight on future winners.

Entrepreneurs after a new, exciting market to play in.

Regulators who want to understand the next wave of fintech innovation.

Advisors seeking new insights to help their clients enhance their business models.

What you can find inside

This report offers the most comprehensive analysis of how embedded insurance works today and will evolve in the future. It contains:
– key reference frameworks
– forecasts
– statistics
– use cases
– case studies
– practical next steps

In addition, it includes the world’s first in-depth review and assessment of 46 of the most pioneering startups against our robust ‘Market Map’ methodology. A must read for anyone in the insurance industry, banking services, embedded finance and beyond.

About the authors

Simon Torrance, a leading expert on Embedded Insurance, and Ben Robinson, an expert in Financial Technology, and their teams at Embedded Finance & Super App Strategies and, undertook this analysis in 2022 to complement previous research on Embedded Finance, Banking-as-a-service and WealthTech.

Known for

Featured in


Ben is co-founder of aperture. Ben also sits on the board on two embedded finance firms. Before starting aperture, Ben worked at Temenos, the Swiss market-leading banking software company, where he was Chief Strategy & Marketing Officer.

Ben Robinson
Founder & CEO of aperture


Simon is an entrepreneur and senior independent advisor to Boards and Leadership Teams on new growth strategy, platform and ecosystem strategy, corporate innovation and venture building. He runs the world’s first incumbent peer group on Embedded Insurance with some of the biggest insurers and conducted the first in-depth market sizing of the sector.

Simon Torrance
Founder & CEO of Embedded Finance & Super App Strategies