Unlock new business models and revenues

Seamless integration of financial services generates new revenue, improves user experience and strengthens your brand positioning.

We excel, where strategy seamlessly moves to execution, driven by major tech and market trends:


Developing complete strategies in FinTech and Enterprise AI to capitalize on key opportunities and mitigate threats.


Advising on partnership selection, roadmap development, product design and inorganic growth.


Safeguarding execution as interim program managers and your go-to-market team.

Our edge

We believe that fintech innovations like embedded finance, B2B SaaS and enterprise AI create huge opportunities for corporates – both inside and outside the financial services sector. However, successful implementation requires both industry and project expertise.

Unlike most mainstream consulting firms, we are genuine subject matter experts. We have worked inside fintechs, invested in fintechs and been immersed in the fintech and wider technology ecosystem for over a decade. We also have a proven ability to deliver transformational projects, from conception to go-to-market.

Our expert team will embed itself within yours, offering the right mix of strategy, entrepreneurship and hands-on support to deliver concrete results


Embedded finance projects


AI projects


FinTech leader meetings annually


FinTech verticals covered in market maps

Discuss launching embedded finance models with us

Our perspective

The right mix of strategy, entrepreneurship, and hands-on support

Ben Robinson – Partner

Alexander Mix – Director

What we do

Knowledge sharing

We rapidly make you experts, allowing you to make fully informed decisions about the future of your business.

Research and benchmarking

We evaluate the competitive landscape and customer needs, accelerated by our existing market knowledge.

Value proposition design

We map out new revenue opportunities, working with you and your clients to identify the ones that will create value and differentiate your brand.

Partner selection

We shortlist potential partners, lead the evaluation process and negotiate the right partnership models, leveraging our industry connections to ensure thorough due diligence.

Execution model concept

We define the team, process and IT requirements to accelerate implementation and prioritise financial impact, creating pilot projects where needed to test hypotheses.

Support solution development

Project manage, staff, scope and mediate the IT implementation. Leverage our deep understanding of the value proposition and our connections to highly specialized implementation partners to ensure a smooth execution of the embedded finance strategy.

Conceptualize and lead Go-to-Market

Design the messaging framework, channel strategy and matching marketing collateral. Lead the campaign management and incentive schemes for users, sales and marketing teams.

Aperture | Hub

Sharing the latest Insights on embedded finance, digital assets, fintech, go-to-market, venture capital and more.

Let’s discuss launching new business models together

If you’re looking for an expert consulting and implementation partner, drop us a note.