Our Go To Market Health Check offers a month-long deep dive to refine and optimize your market strategy effectively.and positioning.
Fast-track to strategic market leadership
Whether readying your business for hypergrowth or just ensuring you’re growing as fast as you could, our one-month intensive program is designed to lay a solid foundation to stress-test and refine your go-to-market strategy. The GTM health check is a comprehensive package that is designed to evaluate, enhance, and optimize your go-to-market strategy, ensuring you achieve your full potential.
Laying the Foundation for Success
Over the course of one month, we engage in extensive market and company research, working closely with your team to identify and articulate your company’s differentiators. This phase culminates in a one or two-day interactive workshop, where we bring together our findings to collaboratively develop a robust GTM strategy tailored to your company’s needs.
The tangible outputs from this workshop include a comprehensive analysis of your company’s market positioning, detailed feedback and recommendations to optimize your GTM strategy, and a comprehensive messaging framework to guide your product marketing and communications efforts moving forward.
In addition, the GTM Healthcheck will allow us to define your ongoing marketing needs, as well as to ensure there is a good cultural fit between both parties in case you are considering a deeper engagement.
How we do it
Market Sizing and Spending Forecast:
Our package goes beyond surface-level analysis, diving deep into market sizing with a clear breakdown of SAM (Serviceable Available Market), SOM (Serviceable Obtainable Market), and TAM (Total Available Market). This comprehensive view allows you to identify the most lucrative market segments and understand the overall revenue opportunity available. By understanding the addressable market, competitive environment, and key industry trends, you will be equipped to make strategic moves that drive success.
Comprehensive Analysis of your brand and positioning:
Our Go To Market Health Check offers a holistic analysis of your brand and positioning in the market, providing you with invaluable insights to make informed decisions. We conduct a thorough review of your positioning, comparing your brand and messaging in light of your key differentiators and against your competitors, putting in place a framework that will allow for consistent and differentiated positioning going forward.
GTM strategy:
A deep dive into your GTM strategy, everything from martech to pricing, to trigger a reinforcing growth loop, where product, customer acquisition and monetization strategies work in concert to accelerate growth.
Why Choose Go To Market Health Check?
Domain Expertise:
Leverage our deep industry knowledge in embedded finance, B2B SaaS, and AI to navigate through complex market dynamics.
Breadth of Services:
From strategy formulation to execution, we offer a wide array of services to ensure your GTM strategy is robust and effective.
No Trade-Offs:
Gain access to a team of seasoned professionals with our ready-to-deploy solutions, saving on recruitment expenses and eliminating the need for extensive training, ensuring you hit the ground running without compromising on expertise.
Let’s grow together
If you’re looking to transform your go-to-market strategy and execution capabilities to accelerate your growth, get in touch.