Our services

We work with a few, great companies and become deeply embedded in their operations and culture while creating an unfair advantage.

Strategy Consulting

The digital age has turned competitive advantage on its head. In the past, successful companies maximized production to lower unit costs. But, what is scarce now is attention, not supply.

Business models need to adapt accordingly – using internet distribution to find new routes to customers and developing propositions that leverage the power of ubiquitous computing and networks.

At aperture, we work with companies and their investors to navigate through this digital transition. We help them to study the new fitness landscape to design, launch and scale business models that  maximize demand-side economies of scale.

Our team brings a strong combination of practical experience working in software and technology with a deep knowledge of banking and capital markets. We’re business people who had to learn to be consultants, rather than vice versa.

Expansion opportunities

Whether you’re an established bank looking to launch a challenger brand or a fintech looking at entering a new market, we can provide you with a full assessment of the market and competitive dynamics, including recommendations around product strategy and go-to-market.


We study your customer lifecycle, needs, segmentation and buyer personas to sharpen up your messaging and collateral, but also to help you identify the most efficient and cost effective customer acquisitions strategies.

Business modeling,
pricing & monetization

We create bottom-up financial models that enable you to project future growth, flexing for different scenarios and sizing different strategic initiatives. We also help optimize your pricing and monetization strategies.

Landscaping and benchmarking

We conduct broad landscaping analysis to find the companies that match your investment criteria. We also provide detailed competitor analysis and benchmarking based on The Market Map, our proprietary evaluation methodology and database.

Digital Age Wealth Management

Including The Market Map for Wealth Management Software Providers Q1 2021

Book a 90-min call with the authors of the report to unlock unfair advantage on the WealthTech and Banking Software market.


✓  For VCs / Private Equity and buy-side analysts looking at the digital readiness of potential software investments.

  For strategists interested into consumer, technology and business model trends transforming the wealth management industry.

Growth Marketing

We help our clients overcome the challenges of reaching attention-poor customers and the related high cost of acquisition.

We help them to build distinctive brands and content that cut above the noise, to convey their brand promise more concisely and impactfully, and to understand exactly their audience so they can deliver the right messages to the right stakeholders.

We do this using a mix of proprietary know how, methodologies and technology.

Wealth Management Trends 2021

Customer acquisition campaigns

Detailed segmental analysis allows us to run multi-channel campaigns into precise target audiences, never forgetting that great copy and great design are also critical. We also provide the communications and content air cover to improve visibility and improve our client’s ad score.

Content and product marketing

We believe that content and product marketing are pivotal. They bind together above-the-line brand building activities with below-the-line customer activation activities. Our specialty is in helping clients constantly refine their product messaging, while producing authentic content at scale.

Precision marketing

We use a set of methodologies that are proven to improve the odds of closing strategic/must-win deals as well as improve the conversion rates on key target accounts. The secret is knowing more about prospects than competitors do and signaling that the deal matters more.

Design & branding

We help you to build a brand that conveys a big idea and stands out against the rest, along with the distinctive visual identity that underlines this.

Embedded marketing you need?


We like to invest in the companies we work with. Once we feel comfortable enough to invest our time on a project, we’re normally also ready to invest our capital, too. As well as giving upside potential, it helps to align risks and rewards. We’re as or even more committed than any other member of the internal team.

Typically, we invest at Seed or series A in rounds led by established VC firms.

Here are some of investments to date.

Trade Ledger

Trade Ledger is a leading system of intelligence for the SME lending market, giving firms the insights to be able to offer contextualized lending services over the right distribution channel at the moment of need.

Assure Hedge funding

Assure Hedge

Assure Hedge is a FX hedging-as-a-service platform allowing any firm to embed regulated options and futures into their service proposition.

inpher crypto security funding


Inpher provides secret computing. Its solution allows firms to run analytics on encrypted data so that they can share data with third-parties without ever having to share the contents of that data. It is used to maximize data network effects in industries with high levels of sensitive data, such as banking.


METACO provides an orchestration system for digital assets. It provides a highly scalable and secure platform for orchestrating interactions between the clients, custodians, trading venues and specialist service providers that make-up the digital asset ecosystem.

Are you looking to raise funds?