We work with a few, great companies and become deeply embedded in their operations and culture while creating an unfair advantage.
The digital age has turned competitive advantage on its head. In the past, successful companies maximized production to lower unit costs. But, what is scarce now is attention, not supply.
Business models need to adapt accordingly – using internet distribution to find new routes to customers and developing propositions that leverage the power of ubiquitous computing and networks.
At aperture, we work with companies and their investors to navigate through this digital transition. We help them to study the new fitness landscape to design, launch and scale business models that maximize demand-side economies of scale.
Our team brings a strong combination of practical experience working in software and technology with a deep knowledge of banking and capital markets. We’re business people who had to learn to be consultants, rather than vice versa.
Digital Age Wealth Management
Including The Market Map for Wealth Management Software Providers Q1 2021
Book a 90-min call with the authors of the report to unlock unfair advantage on the WealthTech and Banking Software market.
✓ For VCs / Private Equity and buy-side analysts looking at the digital readiness of potential software investments.
✓ For strategists interested into consumer, technology and business model trends transforming the wealth management industry.
We help our clients overcome the challenges of reaching attention-poor customers and the related high cost of acquisition.
We help them to build distinctive brands and content that cut above the noise, to convey their brand promise more concisely and impactfully, and to understand exactly their audience so they can deliver the right messages to the right stakeholders.
We do this using a mix of proprietary know how, methodologies and technology.
Embedded marketing you need?
We like to invest in the companies we work with. Once we feel comfortable enough to invest our time on a project, we’re normally also ready to invest our capital, too. As well as giving upside potential, it helps to align risks and rewards. We’re as or even more committed than any other member of the internal team.
Typically, we invest at Seed or series A in rounds led by established VC firms.
Here are some of investments to date.
Trade Ledger is a leading system of intelligence for the SME lending market, giving firms the insights to be able to offer contextualized lending services over the right distribution channel at the moment of need.
Inpher provides secret computing. Its solution allows firms to run analytics on encrypted data so that they can share data with third-parties without ever having to share the contents of that data. It is used to maximize data network effects in industries with high levels of sensitive data, such as banking.
METACO provides an orchestration system for digital assets. It provides a highly scalable and secure platform for orchestrating interactions between the clients, custodians, trading venues and specialist service providers that make-up the digital asset ecosystem.